 
October 2003
113 pages
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Table of Contents
This report covers the market and the current state of development of the camera film sector in mainland China.
Camera film has emerged as a highly competitive market in China despite the fact that only a few players are jockeying for market shares. It provides detailed information on urban and rural sales breakdown, market size, shares and trend, regional analyses, current issues as well as import & export.
Extract
Camera film has emerged as a highly competitive market in China though with only a few players jockeying for market share.
Additionally, the camera film market has come to be seen as a testing ground of how well, or poorly, local brands can compete with global brands. The Beijing government has put much faith in the leading local brand Lucky in its battle with the international brands such as Kodak and Fuji.
Despite strong growth in the market in China, average annual per capita film consumption in urban China is still only 0.8 rolls (down to 0.1 rolls in the rural areas), compared with 3.6 rolls in the US and 3.1 in Europe.
Several years ago the then CEO of Kodak, George Fisher, declared that if every Chinese family finished the roll of film they bought and then developed it then the company’s global profits would double.
Foreign film manufacturers such as Kodak and Fuji have a strong base in China and the country is of growing importance to them. For instance, China is now Kodak’s second largest market globally after the USA and predictions indicate that it will be the company’s largest market by 2010.
This report covers the market for camera film in China, specifically roll film for the domestic consumer market. It does not cover professional film services, movie film, or film for medical uses such as imaging and X-ray.
While the photographic film market is largely composed of what is referred to as amateur film, the boxes of film available through chemists, photography shops and many other outlets. However, the market also includes another important sector that is photographic paper, produced largely for photo-processing laboratories and retail developers. Only the former is discussed in-depth in this report.
The report covers sales, brand shares and outlet numbers as well as profiles of the major domestic and foreign camera roll film manufacturers and distributors.
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